Location
Karachi, Pakistan
Job Type
Full Time
Candidate Level
Experienced
We are looking for a talented Performance Marketing Specialist to join our team. As a Performance Marketing Specialist, you will be responsible for driving growth through effective digital marketing campaigns, analyzing data to make data-driven decisions, and optimizing campaigns for maximum return on investment (ROI).
- Develop and implement digital marketing campaigns across multiple channels (mainly Meta) to achieve overall business goals.
- Conduct research and analyze data to gain insights into customer behavior and preferences and use those insights to improve campaign strategies.
- Conduct competitors’ analysis and use it to improve clients’ current stats.
- Work with creative, web and content teams to develop compelling ad creative and landing pages that align with campaign goals and resonate with target audiences.
- Analyze and report on campaign performance using data analytics tools and develop strategies to optimize campaign performance.
- Continuously test and optimize campaigns to improve ROI and achieve performance goals.
- Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for improvements to the marketing strategy.
- Bachelor's degree in marketing, business, or a related field.
- 2-3 years of experience in digital marketing, with a focus on performance marketing.
- Knowledge of and experience with ad platforms such as Facebook Ads, Google Ads, and TikTok Ads.
- Strong problem solving and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Comfortable working in a fast-paced, dynamic environment.
If you are passionate about driving growth through digital marketing and have a proven track record of success, we encourage you to apply for this exciting opportunity.
